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Think Crowdfunding Is Just About the Money? Now It Can Be Your Ticket to Distribution

indiegogo distribution programIf you’re thinking about making your next film, you might be toying with the idea of crowdfunding some (or all) of the budget. If you thought picking your crowdfunding platform was about deciding which site’s design you like better, think again! During Sundance, Vimeo announced it was partnering with Kickstarter, Indiegogo, and Seed&Spark to help successful projects find audiences. A week later, Indiegogo announced a specialized Film Distribution Program with and . Now, your crowdfunding platform could also get you a clear, discounted, or lucrative channel to distribution! Below is a look at what the changing distribution opportunities could mean for you.

Until now, a successful crowdfunding campaign was just about meeting your goal (and keeping backers updated when they wondered what in the world was taking so long). In 2014, a new, exciting can of worms is being opened as crowdfunding platforms gear up to help projects get distributed. In one corner, you have Vimeo who will work with Kickstarter, Indiegogo, and Seed&Spark. In the other corner, you have VHX and Yekra who will be working exclusively with Indiegogo. Here’s a quick look on what both are offering.

Vimeo On Demand through Kickstarter, Indiegogo, Seed&Spark

Vimeo’s Sundance announcement made an enticing, albeit vague, offer to give selected films with successful campaigns at least $10K in marketing funds and a Pro account in exchange for an exclusive digital distribution window with . (With the fund for these marketing dollars at $500k, my best guess would be that they are planning to support 50 projects or less.) The general agreement for Vimeo On Demand is that you keep 90% of your profits. Most recently, Vimeo added in-player transaction support so you can sell your work on your own site adding that extra bonus to the deal.
reported Greg Clayman, Vimeo’s general manager of audience networks, on the company’s new initiative:

While crowdfunding has changed the game in getting films made, Vimeo is taking the next step supporting filmmakers to get their work seen and purchased on Vimeo and across the web.

VHX and Yekra through Indiegogo

On top of the chance to work with Vimeo, Indiegogo added two options to help filmmakers fulfill their films to backers and beyond, from streaming on a -built site to authoring DVDs with a discount from .

Here is description of their distribution program:

Through this new program, filmmakers running crowdfunding campaigns can now rely on Indiegogo to help facilitate a connection to an industry-leading distribution partner and complete the last critical stage in releasing and promoting their films. This program is also available to films that have already completed funding on Indiegogo.


Fundable indiegogo kickstarter

by Acumagnet

Here are your chances to make a fast cool million.
Make 3 bogus but plausible programs that get people ecited. Raise as much money as possible.
Collect money and leave country.
I got screwed on prosper, and those same people, with bad credit, go to crowdfunding websites with even less to prove about their viability except for some crazy idea on how to make money.
There are already people getting screwed on these crowdfunding sites. It would be nice to have a website monitoring this and compiling the stories.

How Entrepreneurs Can Make Environment Cleaner  — The Moscow Times
Of the roughly 500 crowdfunding platforms that now exist, several specifically target clean technologies.

DVG Fruitbat Factory 99 Spirits [Download]
Digital Video Games (DVG Fruitbat Factory)
  • Community s Choice: Voted as the winner of Eclectic Indie Dev Grant
  • Crowdfunding Success: 252% of goal raised on IndieGoGo
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