Crowdfunding film

Three Ps for a Successful Indie Film

Although crowdfunding has been around for years now, it’s still the big buzz word amongst the indie community. Indiegogo and Kickstarter have become household names, with other platforms rising to the challenge but falling short of the kind of success maintained by these luminaries. The only real issue I find with crowdfunding is that many people jump into a campaign without proper knowledge of how it all works and without a carefully planned outline. Specifically, there are things that every filmmaker should be aware of before embarking on a campaign, things that have been proven to work not just for my short film Cerise, but for many other, more recent projects as well.

That said, there are three aspects of crowdfunding that should be thoroughly sketched out before your campaign goes live: pitch, perks, and promotion, or what I call my Three Ps of Crowdfunding.)

Pitch: Because First Impressions are Everything
Your pitch is the single most important part of your campaign because it’s the one and only chance you have to sell yourself and not necessarily your project. Talk to your potential contributors. Tell them about yourself (the introduction), then tell them why you want to make this film and why they should help (the pitch). Keep in mind the “they” –– we may think that crowdfunding is about us, but the word “I” isn’t a part of this neologism; it’s all about the crowd, so make it about them. Finally, show them that you’re not a newb when it comes to filmmaking by displaying some of your prior film work (the showcase).

A mistake that many crowdfunders make is not appearing in their pitch video. The truth is YOU MUST APPEAR IN YOUR PITCH. Not many people will give money to a photograph or a movie trailer. People give to other people. No one likes to ask for money, it’s true, but the least you can do is ask your potential contributors as personally as possible, and in this case, your pitch is as personal as it gets.

Many of you have probably seen my pitch video for Cerise, which got the attention of Indiegogo’s other co-founder Danae Ringelmann, and in turn she gave me the additional, last-minute confidence I needed to actually go live with my campaign. If you haven’t seen it, check it out below:

Granted, I went the extra yard with this pitch video and actually shot short scenes to further illustrate my perk levels, but not all pitch videos have to be this detailed. An excellent example of a simpler one that worked wonders is filmmaker Jeanie Finlay’s pitch for Sound It Out, a documentary about the last record shop in Teesside.

Screen Shot 2013-02-18 at 4.01.13 PM

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by bigconcepts

Big-Concepts is a rewards crowdfunding platform for creative people and small business. Using social media to reach out to people who believe in you and your concepts. Game developers, fashion designers, artist, new technology, inventions, film makers, musicians and business owners are a few of the categories who typically receive significant funding from effective crowdfunding campaigns.

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