Nonprofit crowdfunding

What Language Works Best in Crowdfunding Campaigns?

Kickstarter brought in an impressive amount of money from its crowdfunding campaigns in 2013, totaling on over $480 million pledged. A Georgia Tech study has gathered information from Kickstarter campaigns to determine what phrases work best to attract funders to crowdfunding campaigns. Although many other factors can affect the success of a crowdfunding campaign, such as social media influence, this study may help nonprofits looking to crowdfund with writing eye-catching pitches and weeding out those less desirable phrases.

Here is a graphic that sums up the most popular phrases among those campaigns that received funding, as well as the phrases that received the least funding:

Looking at these trends in “funded” and not “not funded” popular phrases, you can get a sense of what language pitches are working on potential donors. Phrases which exude a lack of confidence in raising money or achieving your goals seem to dissuade funders from wanting to pitch in, such as “hope to get” and “even a dollar.” Compared to the funded phrases that worked, you can see terms such as “also received two” and “your continued” display assurance that your cause already has support that will continue to thrive and grow.

Georgia Tech’s study suggests further studies on language could lead to innovative new tools that could advise those making crowdfunding campaigns on perfecting pitches:

“We believe that the phrases dataset may enable new features on crowd-funding sites, such as tools to help backers and project creators make the best use of their time and money. For instance, a crowdfunding site might analyze the content of a project pitch while a project creator types it and notifies her whenever the words and phrases shift towards negative predictors. We see this work as particularly timely and important because crowdfunding provides small businesses a new way to access capital. Moreover, project creators can craft their language any way they see fit, as opposed to other indicators over which they have relatively little control, like social connections to influential people.”


Thought on Equity Crowdfunding in the US?

by Crowdfunding-Sites

Hey All,
Curious on your thoughts on Crowdfunding; nonprofit, individual and Equity crowdfunding.
Have you ever run a crowdfunding project?
Was it successful?
How/Did you promote the project outside of the Crowdfunding Platform you utilized?
Doing some additional research for
to figure out if we should stick to reviewing crowdfunding platform and support services or branch in to promoting crowdfunding projects

Social Seam aims to help nonprofits raise funds with Groupon-like component  — Boston Business Journal
Baguio, a 34-year-old Jamaica Plain resident, says Social Seam isn't just a platform for nonprofit crowdfunding. It also gets businesses involved by allowing them to offer rewards to users who donate to their favorite nonprofits.

4 Elements of Successful Crowdfunding Drawn from Digital Marketing  — The Nonprofit Quarterly
“As part of your nonprofit crowdfunding campaign, you can identify social media influencers with large engaged audiences, journalists who report in your area, and community leaders who care about your cause.

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